There’s been a shift occurring for several years towards enabling customers to experience SaaS products on their own terms, either through a free trial or a freemium offering. You might have heard the term product-led growth ;)

Whether you consider your business to be a PLG company or not, there is no denying that there has been a shift in SaaS to focus more heavily on delivering amazing customer experiences. This has led to a change in the focus and data needs of SaaS go-to-market teams.

When a potential customer kicks off a free trial, their goal is to determine if your product will meet their needs, and to determine if you’re the right partner to help them grow their business
‍

… but, don’t forget, it’s not just about how your customers use your product, the typical customer journey includes any number of interactions with your brand – on social media, through referrals, at an event, in an email, in a website chat, through an ad, on an onboarding call, when talking with sales, through a helpdesk inquiry, etc.

Each of these experiences is an opportunity for you to “Wow!” your customers, and pull them in closer. This intelligence is invaluable.

Our mission is to provide you with the data, intelligence, and functionality required to help you WIN every encounter with your customers. Delivering amazing experience after amazing experience is the best way to ensure your customers stay with you and grow.